Genesis Motors Canada THE GENES Authenticity

Genesis Motors Canada THE GENES Authenticity

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[Genesis Motors Canada THE GENES Authenticity]

GENESIS PRESENTS
THE GENES

I think anybody who realizes and values authenticity is naturally attracted by our brand.

AUTHENTICITY

MANFRED FITZGERALD
HEAD OF GENESIS BRAND

Manfred Fitzgerald:
So a masterpiece is a standalone piece of art, a standalone taste. A standalone product which has no comparison, a masterpiece will speak anyway for itself. A masterpiece stands out as it is something which you have not seen before.

I think any connoisseur will recognize a masterpiece of Versailles, why because it has this originality which nothing else has.

Authenticity shows that you are not trying to be somebody else that you have a credibility in that what we are doing. So therefore be authentic is one of the key elements of establishing a luxury brand.

Authenticity shows you who you are. It shows you of what we actually strive for.

GENESIS

GENESIS.CA

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