Genesis Motors Canada THE GENES Authenticity
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[Genesis Motors Canada THE GENES Authenticity]
GENESIS PRESENTS
THE GENES
I think anybody who realizes and values authenticity is naturally attracted by our brand.
AUTHENTICITY
MANFRED FITZGERALD
HEAD OF GENESIS BRAND
Manfred Fitzgerald:
So a masterpiece is a standalone piece of art, a standalone taste. A standalone product which has no comparison, a masterpiece will speak anyway for itself. A masterpiece stands out as it is something which you have not seen before.
I think any connoisseur will recognize a masterpiece of Versailles, why because it has this originality which nothing else has.
Authenticity shows that you are not trying to be somebody else that you have a credibility in that what we are doing. So therefore be authentic is one of the key elements of establishing a luxury brand.
Authenticity shows you who you are. It shows you of what we actually strive for.
GENESIS
GENESIS.CA

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