Zip Code To Stores – You May Want To Rethink Giving
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Why not give stores your zip code?
They may be able to learn more than you think.
Joanna Davis Photo
Information about you that you don’t want out.
Reporter: Source: LYBIO.net
Joanna Davis says the situation was so absurd, she laughed out loud in her car afterward. She had tried to return an item at an Ulta Beauty store near
Sacramento. They asked for her zip code,which she didn’t want to give them.
What happened when you refused to give them your zip code?
When I refused to give them my zip code, they called the manager, she wanted it and then said she couldn’t go forward with providing me with a refund or a store credit or whatever.
Reporter: Source: LYBIO.net
Davis says it led to an ugly confrontation in the store. For many of us, it doesn’t get that far. We’re often asked for our zip codes when we make a purchase and think nothing of giving it, but if a sales clerk sees your name while swiping your card, then gets your zip code —
Stores can take this information to a data broker and ask them to match up the name with the zip code in order to get the person’s home address,
And they can get other information, too. They might able to get e-mail address or phone number as well.
Chris hoofnagle, who teaches privacy law at the university of California Berkeley, says retailers can use that information to target you for
Marketing campaigns, even share it with other retailers. He says they can gain information about your income, whether you’ve gone through
Experts say the practice is not unlike what political targeting groups use to find independent voters in certain zip codes, but those groups usually don’t match names to addresses. Retailers, experts say, often do.
There are now lawsuits in some states over whether the practice is legal or should be. Hoofnagle says retailers are usually playing within the rules
When they go to data brokers to get added information about you. A worst-case scenario, he says, is the possibility that some employees might move outside the lines.
Employees of a store might decide to stalk you or might simply decide you’re good looking and to show up at your house or call you.
It’s Joanna Davis’s own sense of those possibilities that raises her guard when a clerk asks for a zip code.
[Joanna Davis] Source: LYBIO.net
I am a domestic violence survivor, and so, I highly regard my privacy. And whenever there are those rewards programs, I do give a fake birthday. And you know, I could have given them a fake zip code, but why should i have to do that? Joanna Davis’s story first appeared on Forbes.com. Now as for that beauty products chain, Alta, where Davis had that experience, an official there told us it is disappointing to know that they’ve lost a valuable customer and that the service in one of their stores was less than great. The company did offer to make it up to Davis, but they did not comment on the practice of asking for zip codes. And we do have to say that many retailers ask for zip codes simply to understand where their visitors are coming from so they can make decisions about how to use advertising resources, Jim, but many of them do not. They really want to kind of get their claws into you
It’s not always that benign.
And when these data brokers and retailers and all the other people who are involved in this industry, which I assume is doing quite well these days
Have that information, they’re pretty efficient about it, right?
They are, and they are the middle men in all this. Some of them boast 100% accuracy in finding more specific information about you once they have that name and a zip code. Some of them boast that they can boost a marketer — a retailer’s marketing by over 100%. So, they’re very efficient and they can easily get this information about you and get more specific information about you, your address, your phone number and sometimes you don’t want that out there.
Zip Code To Stores – You May Want To Rethink Giving. I do give a fake birthday. And you know, I could have given them a fake zip code, but why should i have to do that? Stores can take this information to a data broker and ask them to match up the name with the zip code in order to get the person’s home address. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.