VOLVO LIFEPAINT

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VOLVO LIFEPAINT

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[VOLVO LIFEPAINT]

EVERY YEAR IN THE UK OVER 19,000 CYCLISTS ARE INVOLVED IN ACCIDENTS

BIKE COMMUTER
CHRIS SCOTT

Chris Scott: Source: LYBIO.net
Nearly every day something almost happens, you kind of gotta be able to second guess the taxis in front of you, the pedestrians coming up.

BIKE COURIER
MIKE CLEMSON

Mike Clemson:
I end up getting nearly hit at least once a day.

AUTHOR: DIARY OF AN INJURED CYCLIST
ANDREW NEIL

Andrew Neil:
The young driver lost his concentration and hit me from behind, while I was extremely lucky that day the doctor said that 95% of people would have sustained those injuries would have been killed by them.

JOURNALIST: BBC, CHANNEL 4
WENDY ROBINS

Wendy Robins:
Long roads that were build really a hundred years ago for far less traffic.

BIKE COMMUTER
ISABELLE DU PLESSIS

Isabelle Du Plessis:
At times of cycling at night, I felt way less visible sometimes I choose not to cycle home at night – it’s a lot more dangerous.

VOLVO PRESENTS

LIFE PAINT

ALBEDO100
PRODUCT DESIGN

ANDERS WELLVING
PHONING FROM MALMÖ, SWEDEN

Life Paint which is a unique spray the difference are the reflected products on the markets.

When you apply to the surface the reflected particles will stick together with a special adhesive.

Again the spray invisible by day. But lights up at night in the glare of headlights.

VOLVO CAR UK
NIKKI ROOKE

Nikki Rooke: Source: LYBIO.net
VOLVO has announced its safety innovation, Life Paint takes the principle about 20-20 vision protecting passengers inside the car, to protect those outside too.

I think, you’ve just got to be visible as you can and that’s the good thing about Life Paint as it makes it very hard for you to be missed.

Putting something on that will make you scream out to drivers like me, is a fantastic thing.

I think cycle safety in London is not all about bicycles; it’s about cars, it’s about pedestrians, it’s about sharing the road with other users, so it’s great that the car brand has got involved to essentially help cyclists and help drivers in the end – save lives.

THE BEST WAY TO SURVIVE A CRASH
IS NOT TO CRASH
VOLVOLIFEPAINT.COM
VOLVO

VOLVO LIFEPAINT

VOLVO LIFEPAINT

Find Out More:
www.volvolifepaint.com
#volvolifepaint

VOLVO LIFEPAINT. I think, you’ve just got to be visible as you can and that’s the good thing about Life Paint. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.

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