The Marmalade Identity
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[The Marmalade Identity]
THE BEAUTY OF HIGH SPEED
[The Marmalade Identity] Source: LYBIO.net
We founded the Marmalade in 2007. We wanted a company that brought all specialists under one roof that you need for a high-speed tabletop shoot of the highest quality.
That’s exactly what we have got, a well-attuned team with its combined know-how to get faster and better results.
[Torsten Eichten – CEO – Founder of The Marmalade] Source: LYBIO.net
Sometimes it’s hard to know whether our storyboard sketches will work as film shots. Can we really shoot it? That’s why we are always going to our studio to test these ideas to see if they work on camera.
A lot of research has to be done to give an effect, an outstanding and perfect look. You need to test it, test it, test it to make sure you are getting excellent result.
Our customers want the unseen. They require a unique image for their brand that no one has created before. That is where we start, to bring ideas to life, the creation artists to make them evolve from sketches to storyboards and animatics. To style frames and presentations.
It is about pouring in, pouring out, letting things fly, splashing, spinning, turning, exploding. You name it! We always create a solution.
In our workshops we build rigs, tools, and all kinds of mechanisms. These are custom-made specifically for each effect which will create imagery never seen before.
In our muzzle workshop we can build any dummies that you might require: chocolates of all kinds, fruits, leaves, cheese, ice-cream, anything you need or anything that might be out of season.
At the Marmalade we marry the analog world with the digital world creating the best of both. I’m very happy that we have both these tools: the craftsmanship of our guys in the workshops and our digital artists to finalize everything and give it that special touch.
We are always striving to push the boundaries further and further. And that is how Spike was born.
High-speed shots have always been static. We wanted to set them in motion. Something that was impossible up to now. We said to ourselves: there must be a solution!
[Christian Fritz – Lead Developer Spike] Source: LYBIO.net
We needed software you could handle cinematically, something that would make filmic moves. It must be able to create more than just a nice image here and then a nice picture there. It needs to look good between those images as well. It has to be programmable very precisely.
Spike is extremely flexible. You can adjust positions, trajectories and move dynamics very quickly. You always move with the camera. Camera left, right, camera up, down, forwards, backwards, tracking, tilting, rolling, orbiting around external points and pulling focus.
High speed shooting is not called the art of coincidence for nothing. Takes often have to be repeated many times until you finally get the magic high speed moment you were looking for.
At The Marmalade we control that coincidence and turn it into a plan-able and controllable thing.
The Marmalade Identity. Our customers want the unseen. They require a unique image for their brand that no one has created before. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.