Visual News Release Philips DesignLine 2013

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[Visual News Release Philips DesignLine 2013]

[Rod White] Source: LYBIO.net
We design Philips televisions to match with real consumer needs. That is true for the entire range, but we discovered through research that there’s an emerging trend towards a more interior focused consumer. Not one who is focused purely on technology, that was the basis of what we created in DesignLine, and you can see it reflected in both the materials, and also the unique form.

[Frank Rettenbacher]
With DesignLine, we really wanted to move away from the current product language used in TV design. We wanted to create a single sheet of glass, leaning very casually against the wall, without a frame, without a neck and a base. And with a gradient printing to really blend into the interior.

[Gerard de Wit]
As a mechanical engineer, I was very proud when I was asked to translate this unconventional concept into a real product, which is ready for mass production. In order to achieve the quality that we wanted, we did several tests on thickness and types of glass. One of the challenges was to add a special gradient to the glass surface. It is a job of ultimate precision to screen print this gradient exactly as we want.

For assembling the TV panel to the glass surface, we selected this ultra strong adhesive tape.

The end result is truly out of the world. With these new 46 and 55 inch Philips DesignLine TVs, we delivered an engineerial masterpiece.

[Rod White]
As a design team, we started this project with the ambition of creating an object of desire. We had recognized that our consumers who want to collect the best objects to create their perfect living environment, such as the best chair, the best lamp et cetera. With this DesignLine television for 2013, we believe we offer these consumers the best television to complete that environment.

[Frank Rettenbacher] Source: LYBIO.net
It’s very rewarding for me as a designer to see a simple sketch come to life. The fact that the final product is very close to our initial thoughts we’ve put on paper is very pleasing. With today’s slim display technology, we could finally realize the idea.

TP Vision

Disclaimer:
The information transmitted in this video is for demonstration purposes only. Product features shown may differ from country to country and are subject to change without notice. TP Vision and it’s affliates assume no liability for any inaccurate, delayed or incomplete information related to the functionality described nor for any action taken in reliance hereon.

philips.com

Visual News Release Philips DesignLine 2013. The end result is truly out of the world. With these new 46 and 55 inch Philips DesignLine TVs, we delivered an engineerial masterpiece. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.