Steve Jobs Listen To The Market iPhone7 Headphone Jack
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[Steve Jobs Listen To The Market iPhone7 Headphone Jack]
[Steve Jobs:] Source: LYBIO.net
Apple’s a company that has doesn’t have the most resources of everybody in the world, and the way we’ve succeeded is by choosing what horses to ride really carefully – technically.
We try to look for these technical vectors that that have a future and that are headed up and you know technology different pieces of Technology kind of go in cycles they have their-their springs and summers and autumns and then they you know go to the graveyard of technology.
And so we try to pick things that are in there springs
and if you choose wisely, you can save yourself an enormous amount of work versus trying to do everything.
And you can really put energy into making those new emerging technologies be great on your platform rather than just ok because you’re spreading yourself too thin.
So we have a history of doing that as an example we went from the 5 inch floppy disks to the three-and-a-half inch floppy disk with the mac.
Before before other people, right?
We were the first to do that –
[Steve Jobs:] Source: LYBIO.net
– we made the three-and-a-half inch floppy disk popular; Sony invented it and we we put in in the first products, and there were some good reasons we did that.
We got rid of the floppy disk altogether in my to 1998 with the first iMAC.
We also got rid of these things called serial and parallel ports and we were the first to to dock USB even though Intel had invented it, we first sought in in in mass on IMAX. And so we have got rid of things, we were one of the first to get rid of optical drives with the MACBOOK AIR and I and I think things are moving in that direction as well, and sometimes when we get rid of things like the floppy disk drive on the original iMac people call us crazy-
Or at least premature maybe?
No, they call us crazy .
[laughs] And uh… but sometimes you just have to pick the right things that look like they’re going to be the right horses to ride going forward.
What if people say, you know the iPad is crippled in this respect?
Well you know what, I’d say two things, number one things are packages of emphasis some things are emphasized in a product, some things are not done as well in a product, some things are chosen not to be done at all in a product, and so different people make different choices, and if the market tells us we’re making the wrong choices; we listen to the market. We’re just – were are just people running this company – we’re trying to make great products for people and so what we have at least the courage of our convictions to say we don’t think this is part of what makes a great product we’re going to leave it out. Some people are going to not like that, they’re going to call us names, it’s not going to be in certain companies vested interests that we do that, but we’re going to take the heat because we want to make the best product in the world for customers. We’re going instead focus our energy on these technologies which we think are in their ascendancy and we think are going to be the right technologies for customers and you know what they’re paying us to make those choices that’s what a lot of customers pay us to do; is to try to make the best products we can if we succeed they’ll buy on and if we don’t they won’t – and it’ll all work itself out.
Steve Jobs Listen To The Market iPhone7 Headphone Jack. Try to make the best products we can. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.