Steve Jobs Foretold The Downfall Of Apple
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[Steve Jobs Foretold The Downfall Of Apple]
[Steven Paul “Steve” Jobs (February 24, 1955 – October 5, 2011):] Source: LYBIO.net
Like with John Sculley, John came from PepsiCo. And they – they at most would change their product, you know, once every ten years, I mean to them a new product was like a new sized bottle, right?
So, if you were a product person you couldn’t change the course of that company very much. So, who influenced the success of PepsiCo? The sales and marketing people! Therefore they were the ones who got promoted and therefore they were the ones who ran the company.
[Steve Jobs:] Source: LYBIO.net
Well, for PepsicCo that might have been okay. But – it turns out that the same thing can happen in technology companies that get – get monopolies – like oh – IBM and Xerox. If you were a product person at IBM or Xerox – so you make a better copier or better computer? So what? When you have a monopoly market share, the company is not any more successful. So the people that can make a company more successful are sales and marketing people. And they end up running the companies. And the product people get driven out of decision making forums. And the companies forget what it means to make great products. It sort of the product sensibility raw and the genius – the product genius, that brought them to that monopolistic position, gets rotted out by people running these companies who have no conception of a good product versus a bad product. They have no conception of the craftsmanship that’s required to take a good idea and turn it in to a good product. And they really have no feeling in their hearts usually about wanting to really help the customers. So, that’s what happened at Xerox. The people at Xerox PARC used to call this people that ran Xerox toner heads.
Steve Jobs Foretold The Downfall Of Apple. They really have no feeling in their hearts usually about wanting to really help the customers. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.