Shantanu Narayen Adobe CEO Desperately Tries To Avoid Answering A Simple Question
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[Shantanu Narayen Adobe CEO Desperately Tries To Avoid Answering A Simple Question]
Adobe CEO Shantanu Narayen, Sydney, 14 February 2013.
Mr. Narayen, um, just a question which I know my readers universally wanted me to ask you – how can Adobe possibly justify charging up to $1400 more for the exact same software delivered in Australia, um, delivered over the Internet with no box copy compared to the U.S. prices?
[Shantanu Narayen:] Source: LYBIO.net
Again, and I’ll – I’ll answer this question – when we look at the Creative Cloud and where the future of the Creative Cloud is…
We’re not talking – we’re talking about traditional software, not the Creative Cloud.
[Shantanu Narayen:] That this – the future of where we are headed with the company. And we think that’s the best offering for customers. We really believe that that if you look at what we’ve done to pricing there, it’s actually a great value to our customers, and we think that’s the future of the company, and I think it’s a very attractive opportunity right now in terms of pricing.
But it is a lot of – there’s a lot of – to be honest, I mean, there’s a lot of companies, a lot of individuals, who don’t want to buy Creative Cloud. They want to by Creative Suite, and I mean the Creative Suite Master Collection is $1,400 more in Australia, but how can you possibly justify that when it’s delivered over the internet?
[Shantanu Narayen:] Source: LYBIO.net
Again the Creative Cloud just, I think it’s important to remember that the Creative Cloud is not just for individuals, we recently announced a Creative Cloud for teams. We think that the collaboration features that you have with Creative Cloud for teams is a better opportunity even for teams and for enterprises. When you think of the combination of what we’re doing with the Creative Cloud and the marketing cloud. I think the message I’m trying to send all of you is that the Creative Cloud is the future of Creative. And when you look at the value of that customers whether they would be individuals all the way to large enterprises are getting through the Creative Cloud, we just think that’s phenomenal value for our customers.
What about the customers who want to buy traditional versions of Creative Suite, which I – which is still the majority of Adobe’s business. I know, you’re talking a little bit about Creative Cloud being the future, but if that’s that case, why not cut the prices of – why not harmonize the prices of your traditional software if your – if the Creative Cloud is the future?
[Shantanu Narayen:] When Adobe thinks about how we want to make sure we attract the next generation… I, again, the future of Creative is the Creative Cloud.
I’m sorry sir, you’re really not answering the question. Like – I don’t really have any other way to put it.
[Shantanu Narayen:] And again, all I can say is when we think about the future and what’s the best offer for customers and we think about the Creative Cloud, we think we have a great offering and a great price for customers, the value that is there.
[Man:] So as much as we appreciate the questions, I think this opportunity of Shantanu being here is a chance – also to talk about the opening of this new office and a lot of other things that are happening at Adobe as well. So do we have (you know) any other questions that are important to you around that?
[Question:] Can you rule out cutting your prices for other Non-Creative Cloud products?
[Shantanu Narayen:] I’m not sure…
[Question:] Well at the moment you’re saying that you’re [turning] your customers towards Creative Cloud and that’s the future, the direction, we got that message. But in terms of your other products, are you going to cut them in Australia?
[Shantanu Narayen:] You know, we are always looking at pricing around the world. And again, I think the meeting today is really all about sharing where we’re headed as a company with the Creative Cloud and the marketing cloud. I think we’re constantly looking at what’s the way – best way to deliver value to our customers. I think the success that we’re seeing in the Australia market, I think is representative of two things: first is when you think about what’s happening with the digital economy there. Australia is actually one of the leaders in terms of the amount of marketing spent that’s going digital and understanding that the return of investment on that marketing spend is relevant.
When you look at our solutions in that space, we think we have the leading solutions in that space and the return of investment on that for enterprise customers is really obvious. And so, I think the way we look at it holistically, we look at (you know) making sure that we’re driving great value to companies as they’re moving online and have the local team continue to work with customers to make sure that the value is evident to our customers.
[Woman:] Great. We have to stop there. We have to get going.
[Shantanu Narayen:] Source: L Y B I O . N E T
Okay. Thank you, I really appreciate your coming again.
Shantanu Narayen Adobe CEO Desperately Tries To Avoid Answering A Simple Question. I’m sorry sir, you’re really not answering the question. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.