Kevin Spacey Urges TV Channels To Give Control To Viewers
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[Kevin Spacey Urges TV Channels To Give Control To Viewers]
[Kevin Spacey, (Kevin Spacey Fowler; July 26, 1959):] Source: LYBIO.net
The relief for all of you is that I’m not someone with an important job in broadcasting using this speech to audition for an even more important job in broadcasting.
House Of Cards – creatively – actually follows the model more often employed here in Great Britain. The television industry in this country has never really embraced the pilot season so looked to by the networks in the United States as a worthwhile effort. Now, of course we went to all the major networks with House Of Cards and every single one was very interested in the idea… but every one of them wanted us to do a pilot first.
And look, it wasn’t out of arrogance that David Fincher, Beau Willimon and I were not interested in having to audition the idea, it was that we wanted to start to tell a story that would take a long time to tell. We were creating a sophisticated, multi-layered story with complex characters who would reveal themselves over time and relationships that would need space to play out.
The obligation of a pilot – from the writing perspective – is that you have to spend about 45 minutes establishing all the characters, create arbitrary cliff-hangers and generally prove that what you are setting out to do will work.
[Kevin Spacey:] Source: LYBIO.net
Netflix was the only network that said, “We believe in you. We’ve run our data and it tells us that our audience would watch this series. We don’t need you to do a pilot.
By comparison, last year 113 pilots were made. 35 of those were chosen to go to air. 13 of those were renewed, but there’s not many of those left. This year 146 pilots were shot. 56 have gone to series and we don’t know the outcome of those yet. The cost of these pilots was somewhere between 300 and 400 million dollars a year. Makes our House Of Card’s deal for 2 seasons look really cost effective.
Clearly the success of the Netflix model – releasing the entire season of House Of Cards at once – proved one thing – the audience wants the control. They want the freedom. If they want to binge – as they’ve been doing on House Of Cards and lots of other shows – then we should let them binge… I mean I can’t tell you how many people have stopped me on the street and said: Thanks you sucked three days out of my life.
And through this new form of distribution, we have demonstrated that we have learned the lesson that the music industry didn’t learn: Give people what they want – when they want it – in the form they want it in – at a reasonable price – and they’ll more likely pay for it rather than steal it; well, some will still steal it, but I think we can take a bite out of piracy.
So I predict that in the next decade or two, any differentiation between these platforms will fall away.
Is 13 hours watched as one cinematic whole really any different than a FILM?
Do we define film by being something two hours or less? Surely it goes deeper than that.
If you are watching a film on your television, is it no longer a film because you’re not watching it in the theater?
If you watch a TV show on your iPad is it no longer a TV show?
The device and length are irrelevant. The labels are useless – except perhaps to agents and managers and lawyers who use these labels to conduct business deals. But for kids growing up now there’s no difference watching Avatar on an iPad or watching YouTube on a TV and watching Game of Thrones on their computer. It’s all CONTENT. It’s just STORY.
And the audience has spoken: they want stories. They’re dying for them. They are rooting for us to give them the right thing. And they will talk about it, binge on it, carry it with them on the bus and to the hairdresser, force it on their friends, tweet, blog, Facebook, make fan pages, silly Gifs and god knows what else about it, engage with it with a passion and an intimacy that a blockbuster movie could only dream of. All we have to do is give it to them. The prize fruit is right there. Shinier and juicier than it has ever been before. So it will be all the more shame on each and every one of us if we don’t reach out and seize it.
[Kevin Spacey:] Source: LYBIO.net
And I want to leave you with the words of a man as good as any to address the nexus of commerce and art, Mr. Orson Wells – who once said: “I hate television. I hate it as much as much as peanuts. But I just can’t stop eating peanuts.” Thank you.
Kevin Spacey Urges TV Channels To Give Control To Viewers. But for kids growing up now there’s no difference watching Avatar on an iPad or watching YouTube on a TV. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.