iPhone 7 Design


iPhone 7 Design

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[iPhone 7 Design]

[Jony Ive (Chief Design Officer):]
We have created a product that is the most deliberate evolution of our original founding design.

An aluminum body and formed sheet of glass describe a singular shape, one made with very few, very precisely engineered parts.

Our obsession remains to continuously simplify and improve.

From sculpting the camera housing directly out of the aluminum body to embedding the antenna within the enclosure, essentially making it disappear,
each refinement serves to bring absolute unity and efficiency to the design.

To define one truly uninterrupted form, we’ve developed a whole new process to achieve a high gloss black finish.

This begins with rotational 3D polishing. A specialized compound flows over the intricate geometries of the housing, removing imperfections, establishing a seamlessness between materials and producing a pristine, mirror-like surface.

The enclosure then goes through an anodization process, which creates a protective oxide layer.

A single component dye is absorbed through a capillary effect to ensure maximum saturation, while actually becoming part of the surface itself.

Finally, a magnetized, ultra fine iron particle bath is used to polish the anodized layer to a superior high shine.

When complete, iPhone 7 is the most singular, the most evolved, representation of this design.

iPhone 7 Design

iPhone 7 Design

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