IBM Serves Up Winning Technology For The USTA’s US Open
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[IBM Serves Up Winning Technology For The USTA’s US Open]
[Nicole Jeter West (Senior Director, Ticketing and Digital Strategy USTA):] Source: LYBIO.net
The U.S. Open is the largest annually attended event with over 700,000 attendees, making their way to New York City to see the world’s best play on Arthur Ashe Stadium in each year at the U.S. Open, we try to redefine spectacular.
[Elizabeth O’Brien (Program Manager, IBM Sponsorship Strategy & Marketing):]
This year, we’re thinking about, how to use technology and data to create more engaging experiences for fans on the grounds and around the world.
[Nicole Jeter West:]
The USTA and IBM partnership is over 20 years strong, and really, it allows us to you create and provide for everyone a smarter view of what’s taking place on the court.
Mobile users eclipsed our desktop users for the first time last year. So this year at the Open, we’re taking a mobile-first approach, focusing on delivering content and bite-sized information. It’s not just about the fans that are here on-site, it’s about those fans that are across the world globally that are trying to find out what’s taking place at the U.S. Open. They want to know the live scores. They want to be able to view videos. They want to be able to see photo galleries. They want to feel like they’re here in New York at the event.
So, really, as mobile grows, we’re trying to think about the whole ecosystem of platforms and how they all work together. This year, we’ve redesigned Slam Tracker to feature much more data visualization. The insights are much more front and center. So in Slam Tracker, you can watch matches point-by-point, and you can also see related insights to what’s happening on the court. We also have new data sources, specifically, player and ball tracking data.
So that helps us to analyze, not only player and match statistics, but we’re analyzing where the balls are on the court, what’s happening when the balls are landing and where the players are moving, as we look especially at social interactions, and social tools and social features we have. They go really across platform. And so last year, whereas we had on-site social experiences, things on the desktop and trend cast on the iPad app. We’re now unifying this. So we’re creating sort of a unified social experience that goes across platforms and incorporates the on-site experience.
When we look at what we’re going to do in partnership with the USTA, we look at their business strategy, and we look at their challenges and constraints and we use technology to address those. The U.S. Open benefits from the same technology that we would use for a bank, a retailer, a hospital.
[Nicole Jeter West:] Source: LYBIO.net
There’s never a concern that we’re not going to be able to deliver across any of our platforms, because we know we have that IBM infrastructure. The cloud provides that scalability; it provides the velocity that we’re looking forward to make sure that we’re meeting those needs in real time. For us, it’s really about making sure that throughout the entire U.S. Open, our digital platforms are delivering the best, and most efficient and most effective information for our fans. And we utilize our relationship with IBM to be able to deliver that.
IBM Serves Up Winning Technology For The USTA’s US Open. Mobile users eclipsed our desktop users for the first time last year. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.