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Grey New York Volvo Interception

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Grey New York Volvo Interception

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[Grey New York Volvo Interception]

On Super Bowl Sunday, the U.S. is big, loud and expensive. Sweden is Swedish. So how does Volvo compete with the other car brands and their millions spent on commercials during the game? We don’t. We steal it.

“THE GREATEST INTERCEPTION EVER” – FINANCIAL TIMES

[Jimmy Kimmel:] Source: LYBIO.net
When you see a car commercial during the game, any car commercial, not Volvo, you could tweet using the #VolvoContest…

The interception was simple. Their commercials would give you a chance to win one of our cars for someone you love. Just tweet their name to Volvo during any car commercial. When Mercedes wanted you to look here, people immediately went here. When Lexus suspend $4.5 million for this, Twitter looked like this:

Patricia Alner @trisha71478 Feb 1
@FisherVolvoPDX My amazing husband! #volvocontest #volvointerception
5:44 PM – Feb 2015 – Details

Ella @PedreMia Feb 1
@volvocarsus I would put my daughter Natlia in a Volvo for graduation! #volvocontest #volvointerception #SB49
8:06 PM – 1 Feb 2015 – Details

Jason W. Rocco @JasonWRocco Feb 1
@volvocarsus For my mom, for all she does. #VolvoInterception #volvocontest
4:01 PM – 1 Feb 2015 – Details

Shifting the social conversation to Volvo. With up to 2,000 tweets per minute every time their commercials aired, we changed the Super Bowl conversation from one loud 30 second roar to an ongoing conversation about Volvo that lasted the entire game. We were the only car company to trend both nationally and globally.

“VOLVO GETS MILEAGE FROM OTHER CAR COMMERCIALS” – Advertising Age

[Natalie Andrews (Wall Street Journal Reporter):]
So they weren’t advertising on TV, they were letting all the other car companies do that for them.

“VOLVO AMBUSHES COMPETITION WITH INTERCEPTION CAMPAIGN” – The New York Times

“A TWITTER TOUCHDOWN” – THE WALL STREET JOURNAL

And just like that, their millions of dollars worth of car commercials turned into a social conversation about Volvo, helping our XC60 to a 70% sales increase the month following the game, the highest in its segment.

“SWEDEN STEALS THE SUPER BOWL” – AFTONBLADET

Grey New York Volvo Interception
Grey New York Volvo Interception

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grey.com/canada

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Grey New York (@GreyNewYork) | Twitter
Twitter.com/greynewyork

YouTube:
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Grey New York Volvo Interception. Shifting the social conversation to Volvo. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.



February 24, 2016 By Lybio Filed Under: People & Blogs Leave a Comment Tagged With: Advertising Global, Cannes Lions 2015, Global Agency Of The Year, Grey New York, Grey New York Agency Interception, Grey New York Volvo Interception, Grey New York Volvo Interception Complete, Grey New York Volvo Interception Dialogue, Grey New York Volvo Interception News, Grey New York Volvo Interception Quotes, Grey New York Volvo Interception Remarks, Grey New York Volvo Interception Text, Grey New York Volvo Interception Transcription, Grey New York Volvo Interception Video, Grey New York Volvo Interception Videos, Grey New York Volvo Interception Webcam, Grey New York Volvo Interception Words, Quotes, Read Grey New York Volvo Interception Video Transcript, Read The Grey New York Volvo Interception News, Saying, Transcripts, Volvo Interception

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