Google – The Making Of This Exquisite Forest
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[Google – The Making Of This Exquisite Forest]
[Aaron Koblin – Creative Director, Google] Source: LYBIO.net
So the projectâ€™s called â€œThis Exquisite Forestâ€ and it comes from the inspiration of the â€œexquisite corpseâ€ this idea that the Surrealists came up with a kind of collaborative creation.
[Chris Milk – Creative Director]
Aaron and I did the Johnny Cash Project. It was a crowdsourced music video for Johnny Cashâ€™s final album.
After we built the Johnny Cash Project, we were approached by the Tate Modern, and they said, â€œWhat could we do?â€.
[Jane Burton – Creative Director, Tate Media] Source: LYBIO.net
So the idea for this really came about two years ago when I met with Chris and we talked with Aaron.
Both Aaron and I and the team were really interested in figuring out ways to use technology to build things in a different way that perhaps we havenâ€™t seen before or tell stories in another way that we havenâ€™t told them before.
[Jenny Ramaswamy – Marketing Manager, Google]
I think whatâ€™s exciting is that our team has built a unique collaborative animation platform that I think people will be excited about, and interested in playing with, and weâ€™ve done that using that technologies that the Chrome browser makes available to people.
So, when you first come to the website you see the forest, and you can pick any individual tree and youâ€™ll immediately see the animation that started off that tree as well as the instructions and guidelines that were provided by the artist. And then, youâ€™ll be able to follow along and rollover any segment of the tree and see the animation that was contributed from a number of different people. And if you click on any of the leaves you can actually see the entire pathway, the story thatâ€™s been created by everybody working together to create something new.
The project simulates a natural selection process, only for narrative, where the strongest, most engaging versions of the story are the ones that ultimately survive and prosper.
So weâ€™re kicking-off the project with a number of amazing artists from the Tate Modern. Itâ€™s a real cool opportunity because theyâ€™re creating these short seed animations and guidelines, and people can collaborate with them and put their work into the Tate Modern.
Iâ€™ve been talking to a number of artists, who have work in Tateâ€™s collection, and inviting them to come up with an idea to start one of these trees.
My seed is going to be an image of a landscape with a river running through it.
[Mark Titchner – Artist]
I tend to work a lot with text, moving image and animation actually lends itself really well to reading, writing.
[Dryden Goodwin – Artist]
These drawings or animations are going to be made within an actual space by an actual person, whoâ€™s bringing all their life experiences to that series of drawings.
[Ab Rogers – Founder, Ab Rogers Design]
The beauty of the exquisite forest is itâ€™s a web based project that weâ€™re taking to a physical manifestation.
The basic idea is to create an immersive environment in Tate where we can display projects.
[Jono Brandel – Designer / Developer, Google] Source: LYBIO.net
Aaron and Chris start talking about this idea, â€œwhat do you guys think about making a version control for animationâ€.
[Doug Fritz – Engineer, Google]
From there, it comes down to how youâ€™re actually going to implement it. Start with the big idea and then work backwards to solve problems as they go.
[Ben Tricklebank, Design Director, Punk & Butler]
One of the challenges was how far do you with design and art direction of the actual interface that people see when they come there. Because you donâ€™t want to try to push them into a style. You donâ€™t want them to feel like, â€œoh, the site looks like this so I have to create something thatâ€™s fitting with that.â€ So you almost want it to be a little more transparent.
The music tool is really important to me because music lining up with picture is one of the most powerful recipes that we have as artists.
When you create a tree you are able to select some instruments and basic patterns and intensities that will go with your seed animation.
[Johan Belin – Dinahmoe]
When people are adding to an existing animation, they have the possibility to change how the music sounds. They can remove an instrument they donâ€™t like. they can increase the intensity and even change the chords.
I think the most unexpected part of this journey is about to come.
Any project where you open it up to the audience to be able to participate in, you sort of open yourself up to the unknown.
I mean, thatâ€™s the most exciting thing to be doing, is something that youâ€™re not really sure if itâ€™s going to work or not.
My hope with this project is that people will actually create some new and novel uses of this technology.
I think itâ€™s a big experiment.
Google – The Making Of This Exquisite Forest. I think whatâ€™s exciting is that our team has built a unique collaborative animation platform that I think people will be excited about, and interested in playing with, and weâ€™ve done that using that technologies that the Chrome browser makes available to people. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.