Food Ad Tricks – Helping Kids Understand Food Ads On TV
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[Food Ad Tricks – Helping Kids Understand Food Ads On TV]
Have you ever wondered why the burgers in commercials always look so good? We visited a studio where food stylist Jennifer Eustock showed us some of the tricks that can be used in different TV commercials, like how to make even the most ordinary burger look like a hunk.
[Jennifer Eustock (Make-up Artist):] Source: LYBIO.net
I’m a make-up artist for food and my job is to make food look absolutely mouth-watering when you see a close-up on a television commercial. Have you ever seen a burger that looks better than anything you’ve ever seen before? Well, this is how we do it.
And even though the burgers only on the screen for a few seconds, he is got to look so big and juicy it will be the star of the commercial. So we only cook them for 20 seconds on either side in that way he doesn’t shrink, basically he is still raw.
Next I want to give our star some identity, some definition like you came off the grill in your backyard. So I brand them with my skewer. Now for the buns. After I’ve gone through dozens and dozens of buns I find one with the perfect shape and I carefully glue on sesame seeds to give it the perfect finished look. We don’t want our perfect bun to get soggy, so I take a piece of cardboard put it on the bottom. It soaks up the grease from the burger and acts as a platform for our star to sit on.
Looks a lot scrawny, so I’m going to perform some minor surgery, we’re going to make two cuts. Take out a V of the beef. We’re going to spread it out on the bun so it fits and you will never see it because we’re shooting our star from the front.
Next we’re going to paint our star with food dye to give him that rich beautiful color that looks good on television.
And now for the burgers wardrobe, I go through dozens of dozens of heads of lettuce keep them in ice water to give them that extra crispy look and then I pin them on the burger using straight pins and toothpicks, our burgers going to need plenty of color and height to make a good impression and that comes from being well dressed.
[Jennifer Eustock:] Source: LYBIO.net
Doesn’t he look awesome, he looks much taller than most fast food burgers you can buy. And now for the supporting cast; I pick out the tallest most golden fries from trays and trays of fries that we cook just a little and then I make an arrangement by putting them in Styrofoam with toothpicks and this way I can get them in any shape that I want in that way my finished arrangement always looks nice and full.
Food Ad Tricks – Helping Kids Understand Food Ads On TV. Next we’re going to paint our star with food dye to give him that rich beautiful color that looks good on television. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.