Bridge Of Life – Cheil Seoul’s Titanium Winning Work For Samsung Life Insurance
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[Bridge Of Life – Cheil Seoul’s Titanium Winning Work For Samsung Life Insurance]
[South Korea:] Source: LYBIO.net
No. 1 suicide rate among OECD nations for 8 years running.
1,090 suicides committed by jumping off a bridge on the Han River.
The one with the highest death toll: Mapo Bridge
We wanted to save these lives by changing the bridge.
Our idea was to light up railing by installing lights that react to a persons movement. With each step a different greeting or message of inspiration is revealed to the person contemplating suicide. We wanted to keep them company and have them end up walking all the way across the bridge.
A total distance of 2.2 Km.
2,200 LED lights and ultrasonic sensors.
18 months of preparation.
The Bridge of Death becomes the Bridge of Life.
“How have you been?”
“What’s troubling you?”
“If you need to get something off your chest, why don’t you talk to us?”
“We’re always here for you.”
[News Reporter] Source: LYBIO.net
The Mapo Bridge has become the Bridge of Life that speaks to people.
The making of this video hit 1,848,012 since Dec 24th 2012.
On tvcf.co.kr, it was ranked No. 1 in the Creativity category.
Today the Mapo Bridge has become one of Seoul’s most popular places to visit.
After the opening of the bridge in September 2012, the average suicide rate on the Mapo Bridge fell by 77%.
The City of Seoul and Samsung Life Insurance are planning to expand this project to other bridges as well.
“I was suffering from suicidal depression… One day, I was walking down the Mapo Bridge, and saw the messages. They really spoke to me, and made me give my life another chance.” – Da Som Kim, 18 years.
Bridge of Life
Bridge Of Life – Cheil Seoul’s Titanium Winning Work For Samsung Life Insurance. The Bridge of Death becomes the Bridge of Life. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.