Apple – Introducing iPad Air
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[Apple – Introducing iPad Air]
[Jony Ive (Senior Vice President) Design:] Source: LYBIO.net
We’re often faced with a paradox when we design to make products smaller and lighter, while at the same time more powerful. The more we reduce a product’s physical volume, the more difficult it becomes to increase its power and maintain its battery life. But if we can overcome these challenges, we can make something without compromise.
iPad Air is just 7.5 millimeters thin, and weighs only one pound. We actually started work on this product years ago, designing and engineering the primary technologies that will be necessary to make it.
The new A7 chip, is incredibly powerful, and also very power efficient, because of this efficiency, the battery if it gets smaller, yet critically without any loss in battery life, and of course by reducing the battery size, the product became significantly lighter.
We reduced the dimensions of the bezel. With less mass, the iPad Air still retains its structural rigidity. There’s a simplicity to it, but there’s nothing precious about it. This integrity, this durability inspires confidence in a product, it’s meant to be taken to places, handled and really used.
[Dan Riccio Senior Vice President (Hardware Engineering):]
With the iPad, we set out to redefine mobile computing. Up until now 64 bit architecture was something you could normally only find in desktop computers. The new Apple design A7 chip brings 64 bit technology, all of its advanced computing graphics to this ultra-portable one pound device. If with all of this added processing power, iPad Air still has an impressive 10 hour battery life.
iPad Air is the first iOS device to support MIMO, a multiple-in/multiple-out. It actually delivers twice the data transfer rate as the previous generation. And they support for more LTE bands than on any other tablet, because with the device this thin and powerful, you’ll want to take it anywhere, and always stay connected.
We’ve also improved the FaceTime and iSight cameras adding new processors and censors so you get much clear, sharper images and video.
[Craig Federighi – Senior Vice President (Software Engineering):] Source: LYBIO.net
iOS 7, is essential to the iPad experience, it’s at the core of everything you do with iPad Air. And we’re now making iMovie, iPhoto, GarageBand, Keynote, Pages and Numbers available for free, because we believe that with these amazing apps on this amazing device, possibilities of what you can create are limitless.
The iPad has always been tool, defined by the ways people actually use it. The iPad Air is so capable and powerful, and yet with its breakthrough size and weight, it’s the thinnest, lightest and also the most advanced iPad we’ve ever built.
Battery life varies by use and configuration
Apple – Introducing iPad Air. Battery life varies by use and configuration. Complete Full Transcript, Dialogue, Remarks, Saying, Quotes, Words And Text.